Marketing

Marketing: Do right things right!

We support Telco’s with their marketing strategy as well as with the operational execution.

Marketing Strategy: Do the right things!

Strategic issues arise when markets change – regulation, technology, competition. But beyond that, strategy can become Management’s major headache at any other time, and often when you don’t expect it. Typical marketing strategy projects conducted by NTCS include:

• Customer insights: What do customers really want? Why chose for your company or a competitor? NTCS surveys in several markets revealed surprising findings and easy solutions.
• Market segmentation: Which segments are relevant to your company?
• Positioning: What makes your company better than the competition? What is your sustainable and truly unique core proposition that will convince customers? You can’t be the best in all areas, how to make the right choices and be unique ? We help you making choices and find the right mix between rational and emotional attributes of your proposition.
• Target Markets: You don’t want to be everybody’s darling anymore. But, what are the right segments for you , in terms of market and profit potential?
• Branding: A key strategic vehicle to carry your company and its promise to your target markets. Single monolithic brand for all products, sub-brands, labels, or segment specific multi- branding.
• Pricing strategy: How to position versus competition? How to influence perception and play "smart"? A special NTCS-expertise area with major impact on all your results.
• Business Case: The most important: how to get the right results?

Operational Marketing: Do it right!

Strategy is worthless if not executed well! NTCS-experts understand that only top-class execution of a strong strategy will deliver success! We have worked with Telco’s in many operational marketing fields.

Just a few examples of marketing projects delivered by NTCS experts: Complete start-up of an entirely new mobile operator in a foreign country, launch of a new brand, re-branding, launch of B-brand, selection of advertising agency, launch of new products, new tariff plans (mobile, fixed, internet, VoIP, packages), dual play and triple play offerings, CRM-programs, loyalty schemes and retention plans, data base marketing, online marketing using the web, distribution channels, shop concepts and design, sales tools and incentive programs, and retail and dealer reward plans. We are happy to provide references and results and discuss how we could support your company.